Famed management consultant Peter Drucker taught “Because its purpose is to create a customer, the business has two - and only two - functions:

Marketing and Innovation.  Marketing and Innovation produce results.  All the rest are costs.”

Innovative Outdoorsman Marketing is a full-service marketing company founded in 2002 that specializes in brand consistency.  Now, while that sounds very impressive, the number one question our clients have is ‘What does IOM do that gives them an advantage over others that talk about consistency in the marketing message?’   Our response is that it is not so much about the ‘what we do’, but the ‘why we do it’.  We don’t just learn our client’s story, their business, their products and their ideas.  We work to understand them, and because of that we craft a message that remains consistent “from the client’s mind to their consumer’s hand.”, regardless of how the customer comes in contact with it.  We create a message that tells the same story and elicits the same response no matter the medium it is delivered through.  Our objective is to have your satisfied consumer relay your message consistently, as we crafted it, to their peer group.

Once the your message is ready for the public, we bring to bear all of our creative assets to ensure that your message is successfully marketed in to reality, distributed effectively across all the mediums you want it delivered through.  Our team ensures that it maintains integrity and consistency all the way along to both your customer and your consumer, motivating them to act as you want them to, whether that’s to purchase your product or to embrace your idea.

In the process of learning about and coming to understand your company, there are numerous instances wherein we will be able to provide you advice and insight that won’t just help you grow your business, but help you evolve it to a better version of itself.